Apple's Disappearing iPad Air

Ahead of Apple’s expected launch event this March (with Jim Dalrymple suggesting March 21st “sounds right“), there are more signs from the supply chain that both the iPhone and the iPad ranges will receive new hardware. That new hardware is likely going to reduce demand for the existing models, so it’s time to clear out as many units as possible.
The signs pointing towards a new iPhone have been there for some time, although it has been mixed in with Apple underestimating the demand for the iPhone 6S and the iPhone 6S Plus. After the final calendar quarter of 2015 came in with minimal year-on-year growth for Cupertino’s smartphone, Apple’s estimates for sales in the first quarter of 2016 suggested flat sales, or even a fall in iPhone sales for the first time.
Alongside this was an oversupply of iPhone handsets in the supply chain. Apple typically runs a tight supply chain and a very short ‘factory to shop floor’ time, so production was slowed down to allow the supply chain to catch up with demand - which had an impact on the component suppliers further along the chain. The last thing that Apple needs heading into the launch of a ‘don’t call it the budget’ iPhone SE is the opportunity to leave too many iPhone 6S handsets on the shelves.
Apple iPad Air 2 (image: Apple.com)
Apple iPad Air 2 (image: Apple.com)
Apple Insider is now reporting a reduction in the availability of a number of iPad models, notably the iPad Air and iPad Air 2. With Tim Cook expected to announce an updated 9.7 inch screened iPad at the March event (and hints that this will be a smaller version of the iPad Pro with matching specifications and Apple Pencil capability) retail supplies of the older models are falling:
As indicated in AppleInsider’s own price guides, numerous iPad models are on backorder or simply sold out. The iPad Air and Air 2 — the two devices most likely to be supplanted — are experiencing the most serious stock outs.

Read more at:  http://www.forbes.com/sites/ewanspence/2016/03/02/apple-ipad-air-replaced-by-ipad-pro/#4c7981421fda

Comments

Post a Comment

Popular posts from this blog

http://www.ibtimes.com/apple-175-iphones-risk-if-fbi-wins-court-victory-2327305

BY  MIKE BROWN Apple's challenge of a court order to unlock an iPhone used by one of the San Bernardino killers opens up a new front in the long-running battle between technology companies and the government over encryption. PHOTO: KENA BETANCUR/AFP/GETTY IMAGES Granting the FBI access to the San Bernardino shooter’s iPhone would set a precedent that could be used “on over 175 phones,” Apple plans to tell the House Judiciary Committee Tuesday. Bruce Sewell, Apple general counsel, will testify in a hearing called “Balancing Americans’ Security and Privacy,” and  Re/code  has released Sewell’s prepared speech ahead of the meeting. Sewell will reference comments from Manhattan district attorney Cyrus Vance, who said in an interview with NPR  that his cyber lab cannot access 175 phones out of a total 670 phones being held. Vance said that he wants Apple to unlock phones “when there is a court order by an independent judge” that proves it is necessary. The FBI want access to
Read more

At Mobile World Congress, Mobility In The Cognitive Era

Image
By Mahmoud Naghshineh, IBM More than 90,000 people will convene at  Mobile World Congress  in Barcelona this week to learn about the latest in mobile tech. Besides checking out the hottest new devices, including the  Internet of Things  (IoT) and wearables, I expect attendees will be talking a lot about how mobility is creating new models for the enterprise, as well as pathways to greater efficiency and growth. We’ll be sharing our unique point of view on how the powerful combination of  cognitive computing  and mobility can serve up insights that change the way professionals and businesses work. We’ve launched more than  100 IBM MobileFirst for iOS apps , which has put  analytics  in the hands of professionals ranging from wealth advisors to flight attendants, first responders, nurses and sellers to help them make better decisions, deliver superior service and delight their customers. Clients are deploying  IBM MobileFirst for iOS  and we’ve seen exciting use cases w
Read more

Age And Ability ... In The Cognitive Era

Image
By Frances West, IBM Our parents and grandparents represent one of the most complex societal and economic challenges facing nations as they struggle with increasing costs of healthcare and decreasing numbers of caregivers. People aged 60 and older currently make up approximately 12 percent of the global population, and by 2050, that number will rise to almost 22 percent, according to the United Nations . The challenge then becomes helping the elderly easily adapt to a technology-driven world, prolong their independence, stay more connected with friends and family, and help manage life’s everyday decisions. As we enter the  cognitive era , we have an incredible opportunity to augment our ability to better understand — and make more informed decisions — about our health, wealth and our overall happiness. Cognitive computing is a fundamentally new way for individuals and organizations to gain knowledge by “hearing” the complexities of natural language, “reading” and analyzing
Read more