At Mobile World Congress, Mobility In The Cognitive Era

By Mahmoud Naghshineh, IBM


More than 90,000 people will convene at Mobile World Congress in Barcelona this week to learn about the latest in mobile tech.
mobileBesides checking out the hottest new devices, including the Internet of Things (IoT) and wearables, I expect attendees will be talking a lot about how mobility is creating new models for the enterprise, as well as pathways to greater efficiency and growth.
We’ll be sharing our unique point of view on how the powerful combination of cognitive computing and mobility can serve up insights that change the way professionals and businesses work.
We’ve launched more than 100 IBM MobileFirst for iOS apps, which has put analytics in the hands of professionals ranging from wealth advisors to flight attendants, first responders, nurses and sellers to help them make better decisions, deliver superior service and delight their customers.
Clients are deploying IBM MobileFirst for iOS and we’ve seen exciting use cases within each industry. Businesses can change the way they work by getting information and insight to their employees that is powered cognitive computing and delivered in the most consumable and user-friendly manner on devices. Here are a few examples:
  • German coal and power producer RWE AG said last week that it will use an IBM MobileFirst for iOS app to help its engineers work more efficiently and save time and money.
  • Air Canada has given dozens of flight directors and attendants access to the Passenger+ App in a proof-of-concept to improve on-board customer satisfaction through personalized, consistent service.
  • Etisalat Misr, one of the leading mobile providers in Egypt, announced this week that it will tap one of the apps to provide its remote support field technicians with instant access to expertise and relevant data to help them be more productive and better serve customers.
    • Alior Bank in Poland, which in September announced it would be the first bank in Poland to take advantage of an IBM MobileFirst for iOS app, announced this week that it will adopt three more of the apps to become a truly mobile bank, allowing teams of employees in different roles to collaborate and, as a result, deliver a great customer experience while being more efficient.
    Mobile is evolving to be the access point for the cognitive era. We are changing the way businesses and professionals work and imagine their future.
    Leading companies are harnessing mobile for competitive advantage, putting data, analytics, and insights into the hands of employees to enable better and faster decisions that improve the services they provide to customers.
    The next big wave of innovation will come as companies combine mobile innovation with cognitive capabilities to create experiences that are smarter, more immersive, intuitive, personalized … and nothing short of awesome.
    Mahmoud Naghshineh is IBM General Manager of the Apple and IBM Partnership.
    To learn more about the new era of business, visit ibm.com/outthink

Comments

Post a Comment

Popular posts from this blog

http://www.ibtimes.com/apple-175-iphones-risk-if-fbi-wins-court-victory-2327305

BY  MIKE BROWN Apple's challenge of a court order to unlock an iPhone used by one of the San Bernardino killers opens up a new front in the long-running battle between technology companies and the government over encryption. PHOTO: KENA BETANCUR/AFP/GETTY IMAGES Granting the FBI access to the San Bernardino shooter’s iPhone would set a precedent that could be used “on over 175 phones,” Apple plans to tell the House Judiciary Committee Tuesday. Bruce Sewell, Apple general counsel, will testify in a hearing called “Balancing Americans’ Security and Privacy,” and  Re/code  has released Sewell’s prepared speech ahead of the meeting. Sewell will reference comments from Manhattan district attorney Cyrus Vance, who said in an interview with NPR  that his cyber lab cannot access 175 phones out of a total 670 phones being held. Vance said that he wants Apple to unlock phones “when there is a court order by an independent judge” that proves it is necessary. The FBI want access to
Read more

Age And Ability ... In The Cognitive Era

Image
By Frances West, IBM Our parents and grandparents represent one of the most complex societal and economic challenges facing nations as they struggle with increasing costs of healthcare and decreasing numbers of caregivers. People aged 60 and older currently make up approximately 12 percent of the global population, and by 2050, that number will rise to almost 22 percent, according to the United Nations . The challenge then becomes helping the elderly easily adapt to a technology-driven world, prolong their independence, stay more connected with friends and family, and help manage life’s everyday decisions. As we enter the  cognitive era , we have an incredible opportunity to augment our ability to better understand — and make more informed decisions — about our health, wealth and our overall happiness. Cognitive computing is a fundamentally new way for individuals and organizations to gain knowledge by “hearing” the complexities of natural language, “reading” and analyzing
Read more